Effective digital marketing strategy means getting your business in front of potential customers. Developing the right branding, marketing strategy and online presence is a vital step in building leads and extending sales online. Pay-per-click marketing or online services helps potential customers find your website. Digital marketing companies help build out your presence through other channels, like email marketing, social media marketing and search engine optimization (SEO).
After all, your product or service could be the best in the world, but if your customers can’t find your business online, this presents problems. Choosing the wrong digital marketing or PPC management service could result in lost sales, missed connections with potentially valuable customers and money wasted on unsuccessful campaigns.
From dedicated account managers to Google Ads, there are a variety of features and offerings to evaluate before choosing an online marketing service. To help you find the right one, we evaluated more than 30 online marketing services to come up with our recommendations.
Based on our research, we recommend WebiMax as the best marketing service for small businesses. Silverback Strategies had the best PPC management tools, Act-on is the best internet marketing service, and we recommend HubSpot as the best internet marketing service for very small businesses.
You can read more about each service in our reviews, including what features impressed us the most and why we selected these companies as our best picks. In addition to our recommendations, we highlight key features to look for in an internet marketing service and break down how much you can expect to pay.
Based on our research, pricing and service plans vary widely depending on the company you’re interested in partnering with. Many PPC marketing companies tier their plans, offering a low-cost option with limited features and more expensive options that are ideal for larger, higher-revenue businesses.
Some internet marketing companies will tailor an offering specific to your business and its needs. Because internet marketing encompasses many different services, this can be ideal for a business looking for help with social media marketing and email marketing but not SEO marketing, for example.
Generally, most internet marketing companies operate on short-term agreements. Unlike other small business services, digital marketing companies often provide service on a three- or six-month basis, or they offer month-to-month contracts. This flexibility means you can try out a service and see if it works for your business without being locked into long-term deals. Some companies require you to sign up for a year.
PPC marketing services are typically cheaper than internet marketing services, but plans are usually based on how much you plan to pay for advertising. Therefore, most providers don’t provide pricing online.
When interviewing services, don’t just ask how many years the company has been in business. Also ask what industries the service is most familiar with. Consider companies that are Bing-accredited and Google-certified partners in PPC management. While these certifications are widely available, they are not just handed out. The same recommendation applies to the company’s other internet marketing services – look for accreditations and examples of past work to see if what the company offers is ideal for your business. For example, to receive a Google certification for ads, consultants must prove their aptitude in PPC campaign management. This also extends to SEO marketing. Demonstrating their skill entails taking exams that cover things like best practices in online advertising, optimization and campaign management. About half of the services on our lineup have gone this extra mile and acquired a Google certification or Bing accreditation.
Reputable internet marketing companies, whether they specialize in PPC management, social media marketing, email marketing or SEO marketing, often provide large amounts of data, or at least they should. This is useful for driving your marketing efforts and building an informed strategy for your business. Information needs to be carefully tracked so that you know you’re directing your efforts to the right areas. PPC advertising provides real-time results, so you can quickly see what is not working and adjust. An internet marking company should provide you with as many or as few reports as you want. When interviewing services, ask about the data and reports they provide – the types of reports they provide, how often data is updated, how often the marketing service itself analyzes the data and uses it to guide your online marketing strategy.
A company you can collaborate with to grow your business is an important part of internet marketing. You need to know that whoever is working on your marketing campaign is just as dedicated to your success as you are. One service that exemplifies good support is Network Solutions. Its representatives are friendly and reliable. When we had questions, they focused on the questions at hand, thoroughly answering them, and they did not try to upsell us on other products. This company also has a comprehensive support center for answering both basic and complicated PPC and digital marketing questions.